Low Cost Marketing Ideas: How You Can Captivate Your Blog Visitors With A Slide Show

Published: 05th June 2013
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Visitors are always looking out for something fresh on your web site. Truth be told, you are likely also considering new ways to captivate them and keep them coming back. How about a slide show? Keep reading to learn how you can offer this low cost marketing idea to your web site visitors, and increase sales overnight.


What Is a Slide Show?

A slide show is a group of images presented separately. You can personally control their scrolling speed or set it to make sure that each one is viewed for a couple seconds before proceeding to the next image. They give another way to show information besides videos. Slideshows are one of the best low cost marketing ideas because they help to keep your website visitors interested for longer time frames, and can be built expertly with free to low-cost software very easily.

Presentations are done using slide show format. As you talk, images change on the screen to show your current topic. It gives viewers time to read the information and keeps you from having to write it all down as you go along because it is already done for you.


The Benefit of Images

Most people absorb information at different rates from different sources. You are reading this article right now, and probably your eyes are moving slowly over the words to make sure that you do not miss anything. Subheadings like the ones above separate the text and can make it easier to read and absorb.

Now, suppose this text was being read on a video? That is more visual and even easier for the brain to process what is being said. Site visitors can see as well as hear you so more than one sense is being utilized.

With a slide show, you are using visuals but they act more like an article with moving pictures. There are a limited number of words on each slide to complement and help you to process the images. It is a combination of two styles and it is working to get visitors to stay and see what you are about. Include a call to action of some sort amid those images and you just might have discovered marketing gold.


Designing Your Slide Show

It's not hard if you have already inserted different files into your web site like audio files, images and videos. First, put together your photos. Decide how you want to organize them. Your whole presentation must tell a story that the target audience can relate to.

You can use video in your slide show. When they get to that slide, all they have to do is click on the arrow and watch it play. When you find a good multimedia platform, all of this is easier. Check first to see what kinds of files they support and if that is going to meet with your needs.

If you have a WordPress site, you can use SlideDeck for WordPress. It allows you to build what they call "content sliders." You can add images, text and video and other materials from various sources to your slide presentation to offer your readers an unique spin on the information you offer.

Change how your readers absorb your content by offering them a slide show. Not only is it one of the most efficient low cost marketing ideas out there, but it also helps to keep your brand and your products in the minds of your customers through both the written word and images.


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