Benefits of Social Media: 7 Social Media Advantages That Reach Beyond Marketing

Published: 03rd April 2015
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Almost all business owners recognize the benefits of social media to market their business. They form Facebook pages, LinkedIn profiles, and dutifully fill in their Bing business listing - all in the hope of expanding their marketing efforts. Even so, did you know there are many more benefits of social media than advertising and marketing? With proper use and deployment of social media, any business can do most of the following and probably more.

Benefits of Social Media: More Than Marketing

1) Find Contractors and Employees

Need to hire someone fast? Use the benefits of social media to help. Put together a detailed listing of what you are trying to find and post it on your social media accounts. Ask your friends and followers to share.

It's more than likely that the person(s) who answer a call like this will be more suitable than using a huge impersonal job board.

2) Generate More Sales

You may suppose that sales and marketing are the same thing, but they're not. Marketing is boosting your reach so you can get more leads, but sales are different. Because your clients might share with others what they bought from you, one of the benefits of Social media is that it can increase sales outside of your initial marketing efforts. And if they appreciate what you are discussing on social media, they might like to buy from you more.

3) Reward Customers

One of the fantastic benefits of social media is that it makes it possible for you to entice more intercommunication with your buyers and between your customers through reward systems. Provide games, badges, stickers, pins, discounts and more for your customers using social media to "check in" or communicate with you via social media. People love acquiring free things and they like collecting things, so make use of that.

4) Brand Your Business

It's important that your business spends the time to brand itself across all social media accounts as completely honest, relevant and even generous. Understand how consumers, as well as your employees and contractors, view your business via all your social media communications. Listen to your potential customers and be recognized as a company that does so. Demonstrate these things as often as possible as a way to brand your business on social media.

5) Excite Your Employees/Affiliates

Calling out successful staff members on social media is an outstanding way to encourage employees to do good. If you have an employee of the month program, never just post the notice in the break room; put all of it over social media. They'll share it with their friends and family and it might even be picked up by the media, making staff members even more motivated to do good. If you have affiliates, praise them likewise for their sales volume and for the terrific job they are doing promoting your services and products.

6) Accelerate Communication

You can create private closed groups using Facebook that only staff members or your affiliates can see. It's a fantastic way to speed up communication between you and your sales force and to build a community.

Motivate your sales force to follow each other and encourage one another and publically salute them every chance you get.

7) Simple Project Management

Another use for private Facebook groups is easy project collaboration. In Facebook groups you can upload files and communicate easily in one spot about various projects, without ever needing to have a physical meeting - but still have the ability to keep great records of the events and ideas as they unfold. Facebook Groups work fantastic for this. You can upload notes, files, pictures, whatever you need. It is one of the benefits of social media that it is usually free to use, but it is powerful enough to replace a couple of the more expensive project management tools.

By being actively involved with the benefits of social media, your business can increase employee/affiliate well-being and satisfaction as well as consumer perception. Use the benefits of social media to form a connection with your community and your sales force. Your business can be an integral component of your community in every way that it can - be it government, social, business, or charity. Choose and pick to stay aligned with your purpose and target market, but do get involved.


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